Serve Your Audience—Serve Your Team
Meet Rob Lott, the host of The Leading Creative Podcast. We talk about how leading a creative team requires you to understand what they want and need. Sound familiar? It’s exactly how we interact with our audience, and story helps us engage! Find out how creativity and story help us lead.
StoryMaven Takeaways
Use the mantra of autonomy, mastery & purpose to discover how you serve your audience.
Your target audience wants one of those three things. What do you offer that solves that problem for them?
Invite your audience into your story through Show Don’t Tell.
“I don’t mind being told to do something, I don’t want to be told how to do something.” How does that apply to your audience?
Your audience wants to be invited in, not told what to do. How does crafting a story help you show them, not tell them?
Links:
Upstage Right Ashley Willsey
