Find the Emotional Goal of Every Story (even the true ones!)
Show Notes
Stasha Boyd is the President and Creative Director of Q Media productions, creating audio tours specializing in museums and attractions. Stasha has written, co-written, directed, and/or produced content on every project. Stasha consults on ADA issues and presents accessibility workshops as they relate to visitors with vision and hearing loss. She knows a thing or two about making facts a story and meeting the multiple needs of a client committee. Seriously folks, a committee. I can relate to that and I bet you can too! You won’t want to miss her telling us how to handle these highly-charged pitch meetings.
StoryMaven Takeaways
Get buy in from every stakeholder by getting them on board with one emotional goal.
To find the emotional goal of your story use this question: How do I want my audience to feel? What emotional experience do you want them to walk away with?
How are you measuring the impact of your communications to match the goal of the communication?
Understand how to tell a story with a different point of view when the facts are the same. Stasha talked about the different perspective of two different Holocaust museums. One wanted the emotional goal to be “never again” and one approached the display as “these people are heroes of their own stories”. How can you apply that principle of different perspectives to the same facts?
Links
Q Media Productions
