Why Storytelling is Magic and How to Capture it

You’ve got a problem. You need to streamline your process for writing copy, social posts and press releases. But templates DON’T work! When you understand the magic of storytelling, you can start to capture it in your writing. That means your writing is better and your process is easier! 

You've got a problem. You need to streamline your process for writing copy, social posts and press releases. But templates DON'T work! When you understand the magic of storytelling, you can start to capture it in your writing. That means your writing is better and your process is easier!

In this episode of the StoryMaven podcast,  we talk about magic. The magic in creativity, in capturing ideas and when to let them go. We explore the mystery of a good story and how we can create an environment for being a recipient of the magic.  Awareness of the magic will help make your writing process more enjoyable and a little bit easier. We don’t throw out templates, but we do create a better process. That sets us up for creating a template that captures magic and streamlines the process.

StoryMaven Takeaways 

  • You can’t template stories. Cutting and pasting kills the creative spark.

  • You can create a process and a tool kit for creating great stories.

  • Get input from your environment, your situation and what’s happening in the world at the moment. Let that create some energy in your information that turns it into a story.

  • The universe is sleeting ideas — did you bring an umbrella or a bucket?

  • Capture ideas even if you don’t use them. Never throw out an idea.



Links

Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert

Walking on Water: Reflections on Faith and Art by Madeleine L’Engle

Wyrd Sisters by Terry Pratchett

Magic Lessons Podcast, Elizabeth Gilbert

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